ABA member bookstores that participated in the association’s Constant Contact affinity program between April 30, 2010, and April 30, 2011, will soon receive a rebate check.
Each store’s rebate is equivalent to its average monthly payment to Constant Contact over the 12-month period. (The monthly fee is based on the number of unique addresses on a bookstore’s mailing list.) The rebate is an exclusive benefit for stores that registered for Constant Contact via BookWeb.org.
Constant Contact enables booksellers to easily create professional-looking e-mail newsletters, collect visitor e-mail addresses and information about customer interests, import in-house permission-based e-mail addresses, target e-mails to specific audiences, manage lists and track results, and more. The program is also CAN-SPAM compliant.
ABA members that have never tried out Constant Contact can sign up now for a 60-day free trial without risk or obligation; no credit card is required. Questions about using Constant Contact should be addressed to the Constant Contact customer service department at (800) 221-2701.
Booksellers with questions about their Constant Contact rebates should contact their ABA Member Relations Manager. (If you’re in the GLIBA, MBA, MPIBA, PNBA, or SIBA regions, your member relationship manager is Elizabeth Nichols; if you’re in the NAIBA, NEIBA, NCIBA, or SCIBA regions, your member relationship manager is Kaitlin Pitcher.)
Information about ABA’s other business management products and services, including discounted credit card processing, low-cost business insurance, discounts on small-package and freight shipping, and more, is available from ABA’s member relationship managers and on BookWeb.org.