Coming Your Way: New Book Sense Newsletter

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Starting April 5, the American Booksellers Association will be sending every store participating in the Book Sense program the new monthly electronic Book Sense Marketing Newsletter. Encompassing both general and Book Sense-specific marketing ideas, the newsletter will arrive by e-mail on the first Wednesday of each month.

According to ABA Marketing Director Jill Perlstein, the Book Sense Marketing Newsletter aims to inspire display ideas and increase sales.

"A photo of one bookstore display per month, chosen randomly, will be featured in the Newsletter," she explained, "so we welcome submissions of photos, as well as any other comments or suggestions that booksellers would like to share."

The Newsletter will also feature information about the different components of the Book Sense program, the Picks and Bestseller lists, and practical tips for everyone.

Comments and suggestions for the newsletter should be addressed to Perlstein at [email protected]. Photos may be submitted via the Bookstore Photo Gallery on the Idea Exchange at or via CD sent to the attention of Perlstein at ABA, 200 White Plains Rd., Tarrytown, NY 10591.