Bounty of Action-Oriented Material in October Red Box

The October Book Sense Red Box is full of useful information, marketing aids, and value-added items for your customers:

Your initial quantity of November Book Sense Picks fliers, along with a pad of the Top Ten Political Title Picks, co-sponsored by the History Channel. If you receive more than 200 Picks fliers each month, the balance will be shipped separately. If you need to adjust the number of fliers or specialty pads you are receiving, please contact Linda Ford at [email protected].

A bounty of bookmarks from:

• Tor/Forge, announcing their new Paranormal Romance Series
• Wizards of the Coast, noting both the Dragonlance and Knights of the Silver Dragon Series
• Too Far, touting their new title Wild Animus
• The History Channel, promoting the upcoming Alexander the Great programming
• The A&E Network, featuring Biography
• America's Test Kitchen, featuring Kitchen Wisdom from The New Best Recipe

Catalogs, sell sheets, and special offers from:

• McGraw-Hill/Harvard Medical School Books
  
• George Braziller (distributed by W.W. Norton)
• Advantage Publishing Group for upcoming holiday titles
• Putumayo World Music featuring the Putumayo Kids catalog and CD
• HarperCollins with November and Fall Children's Picks reminders, the latest edition of the Monthly Missive from Carl Lennertz, Going Postal by Terry Pratchett, Ya-Yas in Bloom by Rebecca Wells, and HarperAudio November Picks tie-ins
• Tor/Forge introducing the Paranormal Romance Series
  
• Various titles by Aimee and David Thurlo
• Celestial Arts (distributed by Ten Speed) announcing Uncommon Sense for Parents With Teenagers, Revised Edition by Michael Reira, Ph.D.
• Universe Books (distributed by Rizzoli) for Bow the Dog
• George Braziller (distributed by W.W. Norton) for Einstein's 1912 Manuscript on the Special Theory of Relativity and a new edition of Let America Be America Again by Langston Hughes
• Pendragon Press for The Spiritual Philosophy of the Tao Te Ching by Joseph A. Magno, Ph.D.
• Tharpa Publications for various titles, including books on Buddhism and meditation by Geshe Kelsang Gyatso
• Galaxy Press for To the Stars by L. Ron Hubbard
• The WildWords Game Company
  
• The Jim Morris Environmental T-Shirt Company

Shelf-talkers, easelbacks, posters, and more from:

• Random House and HarperCollins for their November Picks titles
• Rodale for Hell or High Water: Surviving Tibet's Tsangpo River by Peter Heller
• Paz & Associates with their Reading Group Choices 2005 booklet
• Unbridled Books for various upcoming titles
• Newmarket Press, with information on a promotional tie-in to the current theatrical release about the life of Ernesto "Che" Guevara entitled The Motorcycle Diaries
• The Children's Book Council with their holiday book choices
• Scholastic, featuring Tales From Shakespeare by Tina Packer
• McSweeney's for The Future Dictionary of America
• Arcade Publishing for The Last Song of Dusk by Siddarth Dhanvant Shanghvi
• The Greenwillow imprint of HarperCollins Children's Books for The Train of States, new by Peter Sis
• The Scribner imprint of Simon & Schuster for About Grace by Anthony Doerr
• Harcourt Children's Books for Boris and Bella by Carolyn Crimi, illustrated by Gris Grimley

We'd love to see how you make use of these and other marketing materials received through Book Sense mailings. Please send us photographs, either digital to [email protected], or hard copies to my attention, American Booksellers Association, 828 South Broadway, Tarrytown, NY 10591. We may use your photos in upcoming advertising and other promotions. Thanks!

Until next month,
Cheers,

Mark Nichols
[email protected]