Booksellers Urged to Complete Post-Holiday Survey

The American Booksellers Association is urging member stores to complete the seventh annual post-holiday survey, which was sent in an e-mail from ABA CEO Oren Teicher on Monday, January 6. This year’s survey, conducted by the Institute for Local Self-Reliance (ILSR) and the Advocates for Independent Business (AIB), will take less than 10 minutes to complete and is completely confidential.

The survey has three goals:

• To gauge how independent businesses are faring.
• To assess whether people are more aware and supportive of locally owned, independent businesses.
• To identify some of the main challenges and policy issues affecting independent businesses. 

Past surveys have provided unique and important data about the viability of independent businesses and the impact of the localism movement. Last year, more than 2,300 local businesses completed the survey and its findings were featured in dozens of national and local news stories across the country.

ABA member stores with questions about the survey, and those that need the link, should send an e-mail to ABA Member Relationship Managers Nathan Halter and Catherine Cusick.