Booksellers, Publishers Invited to Join NAIBA Promotion Offer Program

The New Atlantic Independent Booksellers Association is inviting bookstores from all regions of the country to take advantage of a new program that aims to make booksellers’ weekly ordering more efficient and profitable. Booksellers who sign up for the NAIBA Promotion Offer Program through their regional associations will receive an Excel document via e-mail every Monday morning listing current publisher promotions. The e-mail will feature upcoming and ongoing promotions that affect ordering and potential sales.

Publishers can submit their promotions on Wednesdays via a Google Docs form.

“This is another example of how a common problem faced by booksellers was solved simply because a bookseller was at a meeting and mentioned their wish for some industry efficiencies,” said NAIBA Executive Director Eileen Dengler. “NAIBA did it last year with the Publishers Advocate program (where booksellers receive marked-up Edelweiss catalogs) and now the Publishers Offer Program. It demonstrates the value of our trade associations and what we do to help our members.”