Throughout the institute, booksellers can donate to the foundation by buying flashing New Orleans-themed pins for the opportunity to win $250. Pins will be sold at Binc’s table at the Consultation Station and by roving volunteers in the days leading up to the game. A $15 donation gets one flashing pin, which allows the purchaser one chance to play and win, and $25 gets two pins, which equals two chances to win the grand prize.
“Heads or Tails” is scheduled for Thursday, June 21, at 12:45 p.m. in the Grand Ballroom, during the author signing following the Small Press and Indies Introduce Luncheon.
Once the game starts, everyone who has bought a pin stands, and when the coin is flipped, each person publicly indicates their guess by placing their hands on their “head” (head) or “tail” (backside). Each flip eliminates those who guessed wrong; these people immediately sit down. The last person standing wins.
At Winter Institute 2018 in Memphis, the game raised $7,700 for Binc.
As awareness of Binc’s services for booksellers continues to grow within the book industry, more booksellers are learning that Binc can help with all sorts of emergencies, from unexpected medical expenses, loss of household income, and elder care expenses.
Booksellers who are in need of emergency assistance from Binc or who have questions about the “Heads or Tails” game can contact the foundation at (866) 733-9064 or firstname.lastname@example.org.