Act Now: Indies Introduce Debut Authors Deadline Extended

The signup deadline for this fall’s promotion Indies Introduce Debut Authors has been extended to Friday, June 21. The promotion, previously known as Celebrate Debut Authors With Indies, was recently re-christened Indies Introduce, as a way to highlight what booksellers do best.

The promotion enables participating booksellers to introduce their customers to 22 of the best new writers for children and adults while taking advantage of publisher specials. The featured titles were selected by a panel of booksellers from dozens submitted by publishers in the categories of adult fiction and nonfiction and children’s books, all publishing between August and November 2013. Bookstores can sign up now and/or choose their titles before June 21. Signup is quick and easy.

To participate, stores must agree to select a minimum of six titles that they will feature in in-store displays and newsletters, on their websites, and through social media. Weekly sales reporting to BookScan is required for some titles in the debut author promotions.

When stores place their fall orders, they need only mention the promo code to take advantage of these debut specials. A list of the fall debut titles is now also featured on Edelweiss.

Electronic files for shelf-talkers, banners, title lists, and author videos to assist booksellers in their marketing efforts will be available under the Publisher Promotions section of the new BookWeb’s Designs & Downloads.

Questions about the Indies Introduce promotion should be addressed to Joy Dallanegra-Sanger, senior program officer, BSI Inc.