On Demand Education Sessions

Independent bookstores’ online sales have increased over 600% since 2019. We’ve made incredible progress, but it’s clear we need to do more to lock in our gains and keep growing. The indie channel sells only about 2% of the books bought online versus roughly 10% of physical retail. Our goal is to increase indie channel e-commerce sales by 5x so that local, independent bookstores capture our share of online sales.
Presented by Andy Hunter, founder and CEO of Bookshop.org, and Phil Davies, ABA’s Director of Ecommerce/IndieCommerce, this session will discuss strategies to increase consumer awareness of the importance of supporting local businesses when shopping online. We will review how to increase online sales for all stores — no matter what platform you use — by looking at digital marketing, audience growth, conversion rates, and other best practices for e-commerce.
We’ll also examine how online consumer behavior has dramatically changed in the post-COVID world, including trends we are seeing on IndieCommerce sites and how stores are adapting. Together, we can leverage our combined market power to capture our fair share of online book sales, safeguard our future, and be a model for how local businesses can hold their own against giant monopolist e-retailers.

In this interactive workshop, booksellers will have the opportunity to practice service leadership skills. Service leaders turn the traditional “power leadership” model upside down by focusing on empowering instead of commanding. Managers who practice service leadership have found that this method supports potential, creativity, and purpose in their employees. If this approach is different from what you practice and you want to learn more, come join the conversation! And if you are already practicing servant leadership, you will enjoy the opportunity to refresh your skills. (Managers)

Join four new genre authors as they come together in conversation to discuss how they use and subvert different genre tropes to reimagine worlds past, present, and future.
Moderator: Calvin Crosby, Owner, The King’s English Bookshop (Salt Lake City, UT)
Panelists: Nana Kwame Adjei-Brenyah Chain Gang All Stars, Pantheon; Chloe Gong, Immortal Longings, Gallery/Saga Press; Taj McCoy,Zora Books Her Happily Ever After, MIRA; Andrew Joseph White,The Spirit Bares Its Teeth, Peachtree

Bookstores are places that go beyond merchandising — they transport readers to other worlds. The physical environment of your store should do the same and evoke the transportive experience of reading. Curate delight through all five senses! Partner with local candlemakers to create scent marketing for your store; bring in signature sweets; learn how to use cinematic color palettes that capture the mood of your store; create playlists that set the vibe and show off your booksellers’ personalities; even unique textiles tell a story. Find the magic ingredients that can be used to curate the unique experience of being in YOUR store. In this workshop, you will reimagine your store as a garden of earthly delights, and come up with a plan to curate delight in your store.

There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, publishers will provide sample event grids, explain how they use them to determine author tours, and share info on what has changed in their approach to events since 2020. Booksellers will learn:
- The number one thing publishers are looking for in potential events
- How to make your event proposal stand out
- How to make your grids more specific
- Important ways to follow up after you submit the grid
- The ways in which publishers determine virtual vs in-person vs hybrid events

This Winter Institute keynote conversation between Cory Doctorow (co-author of Chokepoint Capitalism) and Stacy Mitchell (Director of the Institute for Local Self Reliance) will explore the threats posed by corporate consolidation, and far-reaching strategies for fighting back. Corporate monopolies are as powerful as ever, making it harder and harder for American small businesses to thrive. The explosive growth of monopolizers like Amazon has implications beyond booksellers, too, impacting creative workers, privacy advocates, the environment, and American labor. But with a new antitrust movement already claiming important victories, incremental progress is being made. Bookstores now have an opportunity for bold action to tell our story and resist corporate consolidation. In this discussion between three leading anti-monopoly thinkers, learn about the risks posed by capitalist chokepoints, and gain strategies for how to fight back.

Whether you have owned a store for many years and are considering exiting a much-loved business, are planning for your store’s long-term future, or are a bookseller exploring options for keeping a business viable for many years to come, this is the session for you. This seminar will cover store valuation, alternate models for succession, how to raise capital, the importance of an emergency plan, and more!

Our New Member Series:Store Ownership 101 provides new and prospective bookstore owners with an opportunity to ask questions of seasoned bookstore owners/staff. 

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording.

A full transcription is available for this session. Please note that it is machine-generated and not reviewed for accuracy.

• The new Acquisition data
• The new Behavior data
• The new Audience data
• Overview of New Conversion and E-commerce data
• What to do with custom reports and dashboards in Universal Google Analytics   

Our New Member Series: Intro to ABA Benefits includes a tutorial on navigating Bookweb.org to ensure a better understanding of where to find the information most vital for members. The presentation looks at education resources, networking and community, business affinity partnerships, indie marketing, advocacy, and much more. The second half of the session will offer booksellers an open forum during which they can ask questions and talk with ABA staff.

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. 

• Universal vs. GA4: Why is Google making this change and an overview of what is changing
• Set up tips: Confirming GA4 is working
• Getting Started Checklist
• Overview of changes to Conversion and E-commerce tracking

Decoding the P&L for Booksellers, Managers, and Owners was presented at the Fall 2022 Regional Shows.

A bookstore’s profit and loss statement (P&L) is a critical tool for evaluating a store’s overall performance. Join ABA staff on a walk-through of a bookstore P&L statement as we lay a groundwork for understanding bookstore financials, decode individual line items to identify opportunities for improved profitability, discuss how to use ABA’s ABACUS Report, and consider ways to share financials with staff in a meaningful and cooperative manner.

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Our New Member Series:Store Ownership 101 provides new and prospective bookstore owners with an opportunity to ask questions of seasoned bookstore owners/staff. 

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording.

A full transcription is available for this session. Please note that it is machine-generated and not reviewed for accuracy.

It's not too late to participate in this year's free ABACUS financial survey and receive all the ABACUS reports and tools. If you are having trouble trying to figure out where to access information or finding the time to report, on Monday, August 8, at 3:30 p.m. (Eastern) you can join ABA CFO (and former bookseller) PK Sindwani for a special ABACUS webinar to help you jump start your submission by providing line-by-line instructions on filling out the ABACUS questionnaire and answer any questions that may be slowing you down so you can submit before the deadline on August 10.
Bring your final (year-end) P&L, Balance sheet or tax return along with your year-end z report to the session.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Get a jump start on your holiday marketing plans by joining us for this open conversation on what's worked in the past, ideas you want to try this year, and how you'll be preparing.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format. 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Our New Member Series: Intro to ABA Benefits includes a tutorial on navigating Bookweb.org to ensure a better understanding of where to find the information most vital for members. The presentation looks at education resources, networking and community, business affinity partnerships, indie marketing, advocacy, and much more. The second half of the session will offer booksellers an open forum during which they can ask questions and talk with ABA staff.

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. 

This ShopTalk will feature a presentation from GTM Payroll & HR; a comprehensive solution for all of your HR needs. GTM HR (formerly PINNACLE HR), is a human resources services provider. ABA bookstore members will have access to a certified human resources professional who will provide assistance with development or updates to employee handbooks, wage benchmarking data, HR forms, training programs, and advice and opinions on various HR-related problems. ABA bookstore members will receive a discounted hourly rate for most HR services. There is no monthly rate and no startup fee. Some services are available on a fixed fee basis; the GTM HR consultant will provide time estimates and quotes upon request.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Closing keynote address by Charlie Jane Anders. 

In this session, bookstores with experience with the media will share how to to make your store media ready, including creating an About Us section that will attract press, how to build a media kit, which components are key, and how to select the assets to share to highlight your bookstore’s individuality in the press.

BookTok is here to stay. In this session, booksellers will learn how bookstores, authors, and publishers use BookTok to assess sales, trends, and engage with a virtual community of readers.

Book fairs come in all shapes and sizes. If well planned, they can be a profitable undertaking for a bookstore. In this session, booksellers with profitable book fair models will discuss different store models and how bookstores with established relationships with local school districts can analyze and optimize profitability.

Over the last two years, the IndieCommerce team has observed and analyzed consumer e-commerce buying habits as all consumers were forced to adapt to online shopping throughout the public health crisis. In this feature talk, Phillip Davies, ABA’s Director of E-Commerce, will give attendees an e-commerce market overview and share assessments on consumer buying habits. Afterward, booksellers will meet in Buzz Groups to discuss how they can optimize what they’ve learned to continue to drive online sales.

Community partnerships are an untapped source of income for many stores. They can have a profound impact on a store’s bottom line as well as the soul of the store and its community. A panel of booksellers who work closely with community partners will share how to make initial contact, what format a partnership can take, and how to manage expectations without taking on too much. Attendees will have an opportunity for open discussion and to ask each other questions on community partnerships.

Join Native authors Cynthia Leitich Smith, Traci Sorell, and Danielle Greendeer in a conversation about how reader awareness and shifts in publishing have affected the way they create new stories with native characters at the center, and share stories of the past.

Dr Faith Harper, licensed professional counselor and author of Unf*ck Your Brain and the YA adaptation Befriend Your Brain , will lead booksellers on a session on mental health and self-care in a "post" pandemic world.

Understanding financial benchmarks within your children’s bookstore or children’s departments can help you maximize space, optimize non-book gifts and sidelines, improve profitability, and more. This session is for children’s-only bookstores or general bookstores with a children’s department. Attendees will also learn more about ABACUS — how to participate, how to use this important tool for your business, and why it’s so important for children’s bookstores to be counted in this data.

In this session, IndieCommerce team members will discuss upcoming features and updates for websites on the current IndieCommerce 1.0 and IndieLite platforms to prepare for the 2022 Holiday shopping season. The team will also review the transition to the new IndieCommerce 2.0 platform, the timeline, and how stores can best prepare for the transition. An additional session that will discuss just IndieCommerce 2.0 is scheduled for Wednesday, June 22.

Indies Introduce is all about what independent booksellers do best: Discovering exciting debut authors and sharing the best with readers across the country. You will hear about the title selection process from the bookseller panelists who curated the list and many of the debut authors will be present to read a short passage and answer a question posed by one of the panelists. Afterwards, authors will move to the signing area where booksellers can meet the authors and get galleys signed.

Brenna Connor, Books Insights Manager of The NPD Group, will break down the state of the US children’s book market including key trends to watch, highest growth areas, and performance by genre, format, and age range. This can’t-miss session is based on the latest NPD BookScan data and Brenna’s industry expertise.

Non-book gifts and sidelines support a store’s book inventory, increase dollars per transaction, add value for customers, and enhance a store’s personality. This session will offer merchandising tips to optimize your space, improve profitability, and serve your customers in a way that both increases sales and lets your store’s identity shine.

Storytime is so much more than a staff member reading a book to little ones. It is an opportunity to brand your store, bolster sales, generate goodwill, and capture new audiences. This session will unpack how to turn storytime into a bookselling event with introductory storytelling training, as well as ideas to drive sales and create a new revenue stream by monetizing the event.

Join activist and author Karen Walrond (The Lightmaker's Manifesto) for a keynote conversation on how booksellers can maintain their spark while continuing to work for change in their communities and the world at large. By identifying tools and practices that can help booksellers define and refine their missions without succumbing to burnout, Walrond's opening keynote is sure to kindle conversations that will resonate through the entirety of Ci10.

Celebrate Juneteenth with music and a not to be missed conversation between Dr. Ibram X. Kendi (Goodnight Racism, Penguin Young Readers) and Frederick Joseph (Better Than We Found It: Conversations to Help Save the World, Candlewick Press).

From book banning challenges and troll attacks to stores faced with defending their store mission, business decisions, or mistakes, the past two years we’ve seen stores impacted by social media and PR crises. Effective crisis communication management starts long before an issue arises. In this session, learn how to create a plan to mitigate and respond to risk, and how to handle things when the plan fails.

Learn the ins and outs of TikTok in a workshop environment. Participants will gain a better understanding of TikTok lingo, how to record and produce video, as well as basic to intermediate editing tools that will help bookstores attract customers a drive sales.

This ShopTalk will  have feature a presentation on The Bookseller Insurance Program by Arrowhead General Insurance Agency, Inc. The presentation will include Insurance 101 training, with a specific focus on important coverages, services and terms for booksellers.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Online advertising becomes a larger part of small businesses every day and there are a lot of options. In this session you'll learn about the differences between Google ads and Facebook/Instagram ads, hear from fellow booksellers about their uses of both and the benefits they find behind them.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Store operations are the necessary procedures that keep your store healthy and functioning. They can also become complicated. You may not be aware that there are a number of low-tech solutions for common problems. In this hour, booksellers will have the opportunity to hear from presenters who will provide affordable, easy-to-use and scalable technology suggestions to help run your business — and your life — more efficiently. This session is for stores of all sizes. 

Featuring:

• Cindy Dach, Changing Hands Bookstores (Tempe & Phoenix, AZ)
• Julia Davis, The Book Worm Bookstore (Powder Springs, GA)
• Nathan Halter, Batch for Books US
• Kelly Justice, Fountain Bookstore (Richmond, VA) 

Known for cultivating and building solid and symbiotic relationships with bookstores, university presses can be some of the best curation partners you have. Join a panel of booksellers and representatives from university presses as they discuss curation, partnerships, mission, finances, and — oh, yes — favorite titles. 

Featuring:

• Clancey D'Isa, Seminary Co-op Bookstores (Chicago, IL)
• Catherine E. Hobbs, Columbia University Press (New York, NY)
• Gianna LaMorte, University of Texas Press (Austin, TX)
• Levi Stahl, University of Chicago Press (Chicago, IL)
• Alyson Turner, Source Booksellers (Detroit, MI) 

Email newsletters are one of the most used marketing tools for small businesses. This session, led by Gwyn Ridenhour at Matchbook Marketing, will review the free Indie Next List e-newsletter program available to ABA members, provide general email newsletter best practices, and discuss Matchbook Marketing’s other newsletter services.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Our New Member Series:Store Ownership 101 provides new and prospective bookstore owners with an opportunity to ask questions of seasoned bookstore owners/staff. 

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording.

A full transcription is available for this session. Please note that it is machine-generated and not reviewed for accuracy.