Technology Meetup - Google Analytics 4 (part 2)

Technology Meetup - Google Analytics 4 (part 2) (October 13, 2022)
In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
 
In part two of this two part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute  a demo of some of the data options available through GA4 is provided.
 
10/13 at 1:00 pm: Session 2 – Google Analytics 4 Data  
  • The new Acquisition data
  • The new Behavior data
  • The new Audience data
  • Overview of New Conversion and E-commerce data
  • What to do with custom reports and dashboards in Universal Google Analytics   
 
Tags:
Watch video from this event.
Technology Meetup - Google Analytics 4 (part 2)
Technology Meetup - Google Analytics 4 (part 2) (October 13, 2022)
In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
 
In part two of this two part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute  a demo of some of the data options available through GA4 is provided.
 
10/13 at 1:00 pm: Session 2 – Google Analytics 4 Data  
  • The new Acquisition data
  • The new Behavior data
  • The new Audience data
  • Overview of New Conversion and E-commerce data
  • What to do with custom reports and dashboards in Universal Google Analytics   
 
Tags:
Technology Meetup - Google Analytics 4 (part 2)

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