Education Resources

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Marketing Meetup - Audiobooks: Best practices for marketing and driving sales

Marketing Meetup - Audiobooks: Best practices for marketing and driving sales (July 21, 2022)
Content related to the education session Marketing Meetup - Audiobooks: Best practices for marketing and driving sales, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format. 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Audiobooks: Best practices for marketing and driving sales (July 21, 2022)
Content related to the education session Marketing Meetup - Audiobooks: Best practices for marketing and driving sales, ABA Marketing Meetups.
AttachmentSize
PDF icon APA Consumer and Sales Data 2022711.43 KB
Plain text icon Chat Copy3.06 KB
Plain text icon Transcript70.54 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format. 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

New Member Series: Intro to ABA Benefits Q3

New Member Series: Intro to ABA Benefits Q3 (July 12, 2022)
Content related to the education session New Member Series: Intro to ABA Benefits Q3, New Member Series.
AttachmentSize
Plain text icon Chat Copy1.24 KB
Plain text icon Transcript34.54 KB
Topic:
  • Bookselling Essentials
Tags:
  • 101

Our New Member Series: Intro to ABA Benefits includes a tutorial on navigating Bookweb.org to ensure a better understanding of where to find the information most vital for members. The presentation looks at education resources, networking and community, business affinity partnerships, indie marketing, advocacy, and much more. The second half of the session will offer booksellers an open forum during which they can ask questions and talk with ABA staff.

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. 

New Member Series: Intro to ABA Benefits Q3 (July 12, 2022)
Content related to the education session New Member Series: Intro to ABA Benefits Q3, New Member Series.
Watch video from this event.
Topic:
  • Bookselling Essentials
Tags:
  • 101

Our New Member Series: Intro to ABA Benefits includes a tutorial on navigating Bookweb.org to ensure a better understanding of where to find the information most vital for members. The presentation looks at education resources, networking and community, business affinity partnerships, indie marketing, advocacy, and much more. The second half of the session will offer booksellers an open forum during which they can ask questions and talk with ABA staff.

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording. 

ShopTalk - GTM Payroll & HR

ShopTalk - GTM Payroll & HR (July 5, 2022)
Content related to the education session ShopTalk - GTM Payroll & HR, ShopTalk.
Watch video from this event.
Topic:
  • Bookselling Essentials
Tags:
  • 101

This ShopTalk will feature a presentation from GTM Payroll & HR; a comprehensive solution for all of your HR needs. GTM HR (formerly PINNACLE HR), is a human resources services provider. ABA bookstore members will have access to a certified human resources professional who will provide assistance with development or updates to employee handbooks, wage benchmarking data, HR forms, training programs, and advice and opinions on various HR-related problems. ABA bookstore members will receive a discounted hourly rate for most HR services. There is no monthly rate and no startup fee. Some services are available on a fixed fee basis; the GTM HR consultant will provide time estimates and quotes upon request.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

ShopTalk - GTM Payroll & HR (July 5, 2022)
Content related to the education session ShopTalk - GTM Payroll & HR, ShopTalk.
Topic:
  • Bookselling Essentials
Tags:
  • 101

This ShopTalk will feature a presentation from GTM Payroll & HR; a comprehensive solution for all of your HR needs. GTM HR (formerly PINNACLE HR), is a human resources services provider. ABA bookstore members will have access to a certified human resources professional who will provide assistance with development or updates to employee handbooks, wage benchmarking data, HR forms, training programs, and advice and opinions on various HR-related problems. ABA bookstore members will receive a discounted hourly rate for most HR services. There is no monthly rate and no startup fee. Some services are available on a fixed fee basis; the GTM HR consultant will provide time estimates and quotes upon request.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

"Magical Portals Are Real, And I Can Prove It!" with Charlie Jane Anders

"Magical Portals Are Real, And I Can Prove It!" with Charlie Jane Anders (June 22, 2022)
Content related to the education session "Magical Portals Are Real, And I Can Prove It!" with Charlie Jane Anders, Children's Institute 2022.
Topic:
  • Operations
Tags:
  • Events

Closing keynote address by Charlie Jane Anders. 

Charlie Jane Anders, Tor Teen (New York, NY)

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Making a Bookstore Media Ready

Making a Bookstore Media Ready (June 22, 2022)
Content related to the education session Making a Bookstore Media Ready, Children's Institute 2022.
Topic:
  • Marketing & PR
Tags:
  • 101

In this session, bookstores with experience with the media will share how to to make your store media ready, including creating an About Us section that will attract press, how to build a media kit, which components are key, and how to select the assets to share to highlight your bookstore’s individuality in the press.

Clancey D'Isa, Seminary Co-op Bookstores (Chicago, IL); Danny Caine, Raven Book Store (Lawrence, KS); Emmanuel Abreu, Word Up Community Bookshop/Librería Comunitaria (New York, NY); Danielle Moore, Semicolon Bookstore (Chicago, IL)

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Harness the Power of BookTok to Drive Sales

Harness the Power of BookTok to Drive Sales (June 22, 2022)
Content related to the education session Harness the Power of BookTok to Drive Sales, Children's Institute 2022.
Topic:
  • Marketing & PR
Tags:
  • 101

BookTok is here to stay. In this session, booksellers will learn how bookstores, authors, and publishers use BookTok to assess sales, trends, and engage with a virtual community of readers.

Candice Huber, Tubby & Coo's Mid-City Book Shop (New Orleans, LA); Alexa Butler, Beach Books (Seaside, OR); Samantha Fox, HarperCollins (New York, NY); Alisha Rai, HarperCollins (New York, NY); Victoria Aveyard, HarperCollins (New York, NY)

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Book Fair Models & Profitability

Book Fair Models & Profitability (June 22, 2022)
Content related to the education session Book Fair Models & Profitability, Children's Institute 2022.
Topic:
  • Finance
  • Marketing & PR
Tags:
  • Children's Bookselling

Book fairs come in all shapes and sizes. If well planned, they can be a profitable undertaking for a bookstore. In this session, booksellers with profitable book fair models will discuss different store models and how bookstores with established relationships with local school districts can analyze and optimize profitability.

Jessica Hahl, Country Bookshelf (Bozeman, MT); Stephanie Heinz, PRINT: a bookstore (Portland, ME); Mark Adam, San Marino Toy & Book Shoppe (San Marino, CA); Hannah Walcher, Books Inc. (San Leandro, CA)

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

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PRESS INQUIRIES: ray@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

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