Pre-order campaigns get readers excited for the books YOU'RE excited about and if you’re just starting out, this session is for you. Booksellers will learn about the nuts and bolts of pre-order campaigns including best practices for marketing to customers, what a successful campaign can look like for your business, how pre-order sales can uplift underrepresented voices and genres, and also the importance of reporting pre-order sales.
Speakers:
Christine Bollow, Loyalty Bookstores - Silver Spring, MD
Jessica Palacios, Once Upon A Time Bookstore - Glendale, CA
Joy Preble, Brazos Bookstore - Houston, TX
Jess Stauffer, American Booksellers Association - White Plains, NY