Education Resources

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Marketing Meetup - Offsite Event Marketing

Marketing Meetup - Offsite Event Marketing (April 7, 2022)
Content related to the education session Marketing Meetup - Offsite Event Marketing, ABA Marketing Meetups.
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Topic:
  • Marketing & PR
Tags:  None

During this session you will hear from several booksellers on how they market offsite events and how they work as a tool to bring customers back to their stores.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Creating a Strategic Plan for Your Store Part 3: Branding & Promotion

Creating a Strategic Plan for Your Store Part 3: Branding & Promotion (April 4, 2022)
Content related to the education session Creating a Strategic Plan for Your Store Part 3: Branding & Promotion, Strategic Planning Series.
Topic:
  • Operations
Tags:
  • Owners and Managers

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. We will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.

Creating a Strategic Plan for Your Store Part 3: Branding & Promotion (April 4, 2022)
Content related to the education session Creating a Strategic Plan for Your Store Part 3: Branding & Promotion, Strategic Planning Series.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Owners and Managers

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. We will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.

Creating a Strategic Plan for Your Store Part 2: Developing a Marketing Strategy

Creating a Strategic Plan for Your Store Part 2: Developing a Marketing Strategy (March 23, 2022)
Content related to the education session Creating a Strategic Plan for Your Store Part 2: Developing a Marketing Strategy, Strategic Planning Series.
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Topic:
  • Operations
Tags:
  • 101

Marketing strategy refers to a business’ overall plan for reaching prospective consumers and turning them into customers of your products or services. We will help you learn how to identify your ideal target market and the appropriate marketing mix to drive growth. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.

Community Connectors: Suggestions From Mission-Driven Stores Walking the Talk

Community Connectors: Suggestions From Mission-Driven Stores Walking the Talk (March 10, 2022)
Content related to the education session Community Connectors: Suggestions From Mission-Driven Stores Walking the Talk, Snow Days 2022.
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Topic:
  • Bookselling Essentials
Tags:
  • 101

If you are interested in prioritizing community engagement for societal change, this is a conversation you will not want to miss. A panel of booksellers who represent stores with strong missions will take you behind the scenes of the media coverage and social media posts that reflect the success of their work. They will discuss the very real and substantive processes they have in place to create change. If you want to hear about the actionable steps mission-driven stores take for success, this is the conversation for you!

Panelists: Jamie Thomas, Women & Children First (Chicago, IL); Veronica Liu, Word Up Community Bookshop/Librería Comunitaria (New York, NY); Kathy Burnette, Brain Lair Books (South Bend, IN); Errol Anderson, Charis Books & More (Decatur, GA)

Roundtable: Book Banning Challenges in Schools and Libraries

Roundtable: Book Banning Challenges in Schools and Libraries (March 10, 2022)
Content related to the education session Roundtable: Book Banning Challenges in Schools and Libraries, Snow Days 2022.
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Topic:
  • Bookselling Essentials
Tags:
  • Children's Bookselling
  • Owners and Managers

There has been a dramatic increase in books by BIPOC and LGBTQIA2S+ authors that feature their experiences being challenged and banned. In this discussion, booksellers will share available resources, effective ways to address challenged books with customers, and how bookstores can support K-12 educators, librarians, and children.

Moderators: Heather Hebert, Children's Book World (Haverford, PA); Brein Lopez, Children's Book World (Los Angeles, CA); Diane Capriola, Little Shop of Stories (Decatur, GA)

Roundtable: Business Adaptations From 2020 and 2021 Worth Keeping

Roundtable: Business Adaptations From 2020 and 2021 Worth Keeping (March 10, 2022)
Content related to the education session Roundtable: Business Adaptations From 2020 and 2021 Worth Keeping, Snow Days 2022.
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Topic:
  • Operations
Tags:
  • Owners and Managers

While 2020 and 2021 were arguably the toughest years in recent memory for stores, 2022 continues to bring challenges. Upheavals in society produced a number of short-term temporary changes for businesses, as well as some lasting ones. What short-term changes have become permanent fixtures in your approach to your business and to bookselling? Come to this roundtable to share your experiences and hear from your colleagues.

Moderators: Luis Correa, Avid Bookshop (Athens, GA); , (, )

Roundtable: Conversation With Mobile and Pop-up Stores

Roundtable: Conversation With Mobile and Pop-up Stores (March 10, 2022)
Content related to the education session Roundtable: Conversation With Mobile and Pop-up Stores, Snow Days 2022.
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Topic:
  • Operations
Tags:
  • Owners and Managers

This roundtable is your opportunity to socialize, network, and learn from booksellers who run mobile and pop-up operations. Whether you represent a mobile or pop-up store or are new to this model, this conversation will provide you with valuable insights and new connections.

Moderators: Zsamé Morgan, Baby Cakes Book Stacks (St. Paul, MN); Alsace Walentine, Tombolo Books (St. Petersburg, FL)

Poetry Theater

Poetry Theater (March 10, 2022)
Content related to the education session Poetry Theater, Snow Days 2022.
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Topic:
  • Bookselling Essentials
Tags:
  • Genre

“...poetry began when somebody walked off of a savanna or out of a cave and looked up at the sky with wonder and said, ‘Ahhh.’ That was the first poem.” —Lucille Clifton
 

Alicia Keys: In Conversation

Alicia Keys: In Conversation (March 10, 2022)
Content related to the education session Alicia Keys: In Conversation, Snow Days 2022.
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Topic:
  • Diversity & Inclusion
Tags:
  • Events

Join bestselling author and Grammy Award-winning recording artist Alicia Keys in conversation with Donya Craddock co-owner of The Dock Bookshop in Fort Worth, Texas, as they discuss Keys’ new graphic novel, Girl on Fire; the complex ways race shapes the realities that young people, especially young women of color, face today; and the importance of the written and illustrated word.

With Girl on Fire, Keys shines a light on the challenges of growing up in a world that seems intent on making young Black women feel powerless, and gives voice to a generation ready to stand up for what they know is right.

Alicia Keys is a 15-time Grammy Award-winning singer, songwriter, musician, producer, an accomplished actress, a New York Times bestselling author, a film/television and Broadway producer, an entrepreneur, and a powerful force in the world of activism. Since the release of her 2001 debut album, Songs in A Minor, Keys has sold over 65 million records, scored six Top 10 singles, and built an unparalleled repertoire of hits and accomplishments. Her eighth album, Keys, was released on December 10, 2021. Girl on Fire was co-written with Andrew Weiner, founder and CEO of Inner Station, a multimedia entertainment company focused on the creation of comic books, graphic novels, and motion pictures, and illustrated by Brittney Williams, a Joan Mitchell Foundation grant recipient and a Luminarts Fellow.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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