Children's Institute 2021 Program

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Wednesday, September 1, 2021  

2:30 pm to 3:30 pm ET

Roundtable: Optimizing Sales with Gift Bundles, Curated Boxes & Sidelines Hopin Session Room

Gift bundles, mystery bundles, themed subscription boxes, and sidelines are a strategic way to drive sales. Booksellers attending this discussion can share how they have used the idea of bundles to increase sales. Examples of discussion topics are how bookstores are balancing the number of items in a bundle, how they are marketing the bundle as a product they have to offer, and the variety of sidelines and non-book items they are including.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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