Children's Institute 2021 Program

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Wednesday, September 1, 2021  

2:30 pm to 3:30 pm ET

Roundtable: Measuring Virtual Events’ Return on Investment Hopin Session Room

Any single virtual event is available to any one person anywhere, so how does a store measure a virtual event’s success? Is it pre or post sales, attendance, post-event hits on YouTube, increased engagement on social media channels, or repeat attendance? In this discussion, booksellers will be able to share how they are measuring ROI on virtual events during a time of hybrid experiences.

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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