Harper Book Sense Backlist Promo a Success for Booksellers & Publisher
This past fall, HarperCollins Publishers' backlist promotion "Harper Celebrates Six Years of Book Sense Selections" benefited both booksellers and publisher. Participating retail accounts earned an extra discount when they promoted select Harper backlist titles that had appeared on the Book Sense lists. "The promotion ranks as one of the more successful retail promotions we ran last year," said Jeanette Zwart, vice president of field sales for HarperCollins. "We were very, very pleased with the results."