28 Mar

April White Box Brings an Abundance of Goodies

The April white box mailing to stores with Book Sense includes advance reading copies, a listening cassette, numerous sell sheets, blads, special offers, and other materials. Booksellers should be on the lookout for these boxes to arrive in mid-April. Here’s a preview of some the items you’ll find:

Advance Reading Copies

Dr. Tatiana's Sex Advice to All Creation, Olivia Judson, published by Holt

The Fruit of Stone, Mark Spragg, published by Riverhead (Penguin Putnam)

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28 Mar

Once a 76 Pick, Always a 76 Pick

This week, BTW presents a preview of the latest Book Sense 76 list, but, increasingly, booksellers are using a backlist title’s selection as a Book Sense pick as an ongoing marketing tool, promoting the selection, for instance, in shelf-talkers or by stickering titles. In addition, earlier Book Sense titles are often great candidates for reading groups.

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28 Mar

Laura Bush Gets Caught Reading

The first lady, Laura Bush, will appear on a Get Caught Reading (GCR) poster to be released around the time of her second annual National Book Festival, scheduled to be held in Washington, D.C., on September 21, 2002.

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14 Mar

76 Top Tens a Huge Hit, or So We Hear!

By Carl Lennertz

First of all, thank you for the great nominations, especially from all the first-time nominators, whether at a specialty or general store, who feel as if books in their specialty now have a national voice!

And people are noticing:

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12 Mar

Get Your Prescription for Reading Filled

Now is the time for bookstores interested in participating in the 2002 Prescription for Reading marketing program to sign up and receive promotional kits, along with 200 copies of this year's book, Sylvia Long's Mother Goose, published by Chronicle Books.

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07 Mar

Book Sense Ads in The Atlantic Monthly and The New Yorker to Spotlight 76 Picks

Book Sense, as well as individual Book Sense 76 picks, will be spotlighted in several advertisements in upcoming issues of The Atlantic Monthly and The New Yorker.

The March 2002 issue of The Atlantic Monthly will feature Burning Marguerite by Elizabeth Inness-Brown (Knopf, 0375411968) in a black-and-white Book Sense ad.

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28 Feb

Book Sense Celebrates Poets—Past and Future—for National Poetry Month

This April, booksellers can celebrate National Poetry Month with a custom poetry CD (which was exclusively produced for participating Book Sense stores, by Sourcebooks, publisher of the book and CD set, Poetry Speaks) and a poetry writing contest for high school students. Stores can use the offerings -- from "Poets Speak Back, A Poetry Writing Contest," sponsored by Sourcebooks and Book Sense -- as the basis of their National Poetry Month events or as a complement to planned readings and activities.

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14 Feb

Upcoming Book Sense Ads in Print

Book Sense and recent 76 picks will be featured in print advertisements that will reach hundreds of thousands of consumers in the upcoming weeks.

Book Sense "bookmark" ads in The Atlantic will feature The Passion of Artemisia by Susan Vreeland (Viking, 0670894494) in February; Burning Marguerite by Elizabeth Inness-Brown (Knopf, 0375411968) in March; and What Do We Know by Mary Oliver (Da Capo Press, 030680994X) in April.

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07 Feb Is Better Than Ever -- And Offers Free Trial to Prove It has begun a marketing program designed to encourage booksellers who may not have evaluated the program since its commercial launch in November 2000 to look again. Len Vlahos, director, told BTW that since first went online in the summer of 2000 in a live beta test "the product has experienced so much growth and development -- we really want stores to take another look."

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07 Feb

ABA Announces Prescription for Reading Partnership with Pizza Hut® BOOK IT!®

The American Booksellers Association has announced a new partnership with the Pizza Hut® BOOK IT! ® Program and Chronicle Books in support of ABA's 2002 Prescription for Reading program. Prescription for Reading pairs independent booksellers with healthcare providers in an effort to remind parents and caregivers about the importance of reading to very young children.

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07 Feb

Booksellers Put Their Mark on Book Sense 76

Booksellers know that the Book Sense 76 is a great marketing tool. But now booksellers are finding out that adding their store's logo on the front of the flyer makes it an even better marketing tool.

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31 Jan

Book Sense Gift Certificates Go for the Gold

The Book Sense Gift Certificate program continues to grow and gain national acceptance. Indeed, more gift certificates were sold on Web sites in December thancolo in the previous 11 months combined.

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24 Jan

Shelf-Talkers for Book Sense 76 Picks

Some publishers send shelf-talkers to you in the monthly white box. The Northern California Independent Booksellers Association very generously sends out shelf-talkers for the Top Ten picks to any interested store in the country; let me know if you're interested! And, we have a blank Book Sense shelf-talker, downloadable from, for you to write on or, literally, to cut and paste the quote from the 76 flier: Here's the link.

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16 Jan

Using Publisher Co-op to Strengthen Your Web Site

For many booksellers, publisher co-operative promotions are an essential and cost-effective tool. As Dave Kaverman, co-owner of the Little Professor Book Company in Fort Wayne, Indiana, explained in a previous BTW piece last fall, utilizing publisher co-op allowances can help a store fulfill several goals at once: increasing a store's marketing exposure while also adding money to the bottom line.

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14 Dec

Book Sense Kicks Off 2002 With Ads in The Atlantic

The January issue of The Atlantic will feature four Book Sense ads. Titles to be featured are: The Jazz Bird by Craig Holden (Simon & Schuster, 0743212967); Mrs. Kennedy: The Missing History of the Kennedy Years by Barbara Leaming (Free Press, 0684862093); Death at the Priory: Sex, Love, and Murder in Victorian England by James Ruddick (Atlantic Monthly Press, 0871138328); and Looking for Alaska by Peter Jenkins (St. Martin's Press, 0312261780). One of the ads will specifically promote BookSense. com to consumers.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.








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