Marketing

This week, ABA announced the availability of a Book Sense @ 5 Publicity Kit for bookstores participating in the Book Sense marketing program. The publicity pack will be available at BookExpo America and in June's Red Box mailing and is online at www.bookweb.org/education/marketing/.

Book Sense and the A&E Network have announced the formation of a new marketing partnership that both anticipate will extend their brand into the well-known territory of the other.

Here is some important news, and a reminder, about various Book Sense marketing initiatives with The History Channel. Questions about any of these promotions should be addressed to Associate Director of Book Sense Marketing Meg Smith at [email protected].

April brings a rich outpouring of goodies from Book Sense Publisher Partners, guaranteed to nourish sales and wash away any doubts as to where the next wonderful handsell titles are coming from!

Before I share some of what's in store provided by publishers, here's some news on other important materials you'll find in this month's Box:

In May, Book Sense will initiate a new monthly, time-sensitive mailing to benefit both booksellers and publishers: the "Red" Box Mailing. The Red Box will offer publishers a new and faster way to get materials into the hands of Book Sense booksellers and will serve as a monthly "In-Store Marketing Action Kit" for bookstores.

Dear Booksellers,

The March Book Sense White Box roars in like a lion … filled with information and materials you need to see …

First, from ABA and Book Sense:

Booksellers have a chance to get lucky with the display contest for the latest Hardcover History featured title.

ABA Marketing Director Jill Perlstein provides booksellers with her impressions of the National Retail Federation's (NRF) 92nd Annual Convention & Expo, which was held on January 12 - 15 at New York City's Jacob Javits Convention Center.

Book Cash, the nationwide promotional program coordinated by The Properties Group, has begun a new promotion offering select credit card holders in Visa's Gold Rewards program $5 Book Cash checks. The checks, which can be used for books as well as movie tickets and pizza, should begin appearing in stores in February. (Click here for sample coupon.)

As the 2003 Book Sense White Box mailing year draws to a close, Santa himself couldn't come up with a more wonderful selection of items than those provided by our Publisher Partners. No lumps of coal here! Just some of the highlights:

Galleys, ARCs, and finished books: