Ipsos Finds Consumer Spending on Children's Books Increased in a Stagnant Market
Consumers spent more on children's books in 2003 than for each of the previous seven years, according to Ipsos BookTrends(SM), which announced results of 2003's key findings about the children's book industry in June. The report, based on continuous reporting from a panel of 16,000 households, found that consumer spending on books purchased for children under 14 years old increased nearly 11 percent in 2003 over 2002.