Random House Considers Direct Sales Online
Random House CEO Peter W. Olson's annual end-of-the-year letter to the company's employees has caused some consternation among booksellers and drawn the attention of the media. For the most part, Olson's letter was a review of the company's key accomplishments in 2004, but one of Random House's potential initiatives, Olson said, was "direct sales online." The brief mention of the publisher selling direct via the Web spurred news articles in the Wall Street Journal and the New York Times, among others.