The Holiday Postmortem Bookselling Blues -- Or, At Least I Didn't Run Out of Books This Christmas!
By Neal Coonerty
Whew, this Christmas stunk! Or, to be more precise, this Christmas retail season really stunk. As we closed the doors of our bookshop at 7:00 p.m. after an exhausting Christmas Eve, our sales were down 5.6 percent. Not only was the season bad, it was scary. On December 14, our sales were running nearly 10 percent down, and we were wondering if it might get even worse.