Mr. Postman, Look and See Is There a Bookstore in Your Ad for Me?
Two major purveyors of the printed word came together recently when the United States Postal Service recruited a bookstore for one of the locations featured in its holiday advertising campaign.
The television commercial was shot at Reading on Walden in Chicago all day December 10, said bookstore owner John Presta. He told BTW, "It went very well. [The ad] is showing all the time now. It's called 'Holiday.'"
After 12 years -- and two expansions -- the Okemos, Michigan, location of Schuler Books and Music has a new home. At 24,000 square feet, the new space (in the Greater Lansing area) is a good deal closer in size to the 20-year-old Grand Rapids Schuler Books and Music, which is 35,000 square feet.
Baltimore has a new independent bookstore serving some of the northern suburbs of Baltimore County--Cross Keys, Roland Park, and Ruxton. The Ivy Bookshop, owned by Baltimore area native, Darielle Linehan, has been open since November 28, when eager customers were waiting for her to unlock the doors.
R.J. Julia Booksellers, an independent bookstore in Madison, Connecticut, is branching out--or at least trying out a new offshoot. Owner Roxanne Coady told BTW that the store opened a "big, beautiful, mahogany book kiosk" in New Haven, Connecticut, on December 3.
There was cause for celebration in Arkansas this September as That Bookstore in Blytheville at once reached a milestone and gained a colleague: That Bookstore has become those bookstores. The day owner Mary Gay Shipley held a party to mark That Bookstore in Blytheville's 25th anniversary, her protégé MaryAlice Hurst, new owner of That Bookstore at Mountebanq Place, opened for business in Conway, Arkansas.
