BTW Articles

03 Jul

ABA Book Buyer's Handbook Reminder

ABA member booksellers recently received a letter with full details of the recent launch of the Book Buyer’s Handbook Online, the fully searchable electronic edition of the Book Buyer’s Handbook. The new online edition of the Handbook is available to all ABA bookstore and associate members at BookWeb.org, the association member Web site.

Note that the handbook icon is now on the main navigation bar on the left-hand side of BookWeb.org’s home page.

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03 Jul

Your Store Ought to Be in Pictures

Call for Bookstore Photos for the Fall 2002 New Yorker Book Sense Insert

Book Sense is working with The New Yorker on its September 30 Book Sense insert to feature as many independent bookstores with Book Sense as possible. All Book Sense stores are encouraged to send photographs of their stores -- exterior and interior shots as well as photos of in-store, window, or point-of-purchase Book Sense displays.

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03 Jul

Wanting to Be Paperback Writers … and Publishers

Paperback originals -- they are prominent on the Book Sense Bestseller and 76 lists, on the pages of distinguished book reviews, most certainly in shoppers’ hands, and in the beach bags and suitcases of those planning their summer reading. Have they always been there, or are we seeing a burgeoning new sales and marketing idea? Some of the major publishers of these paperback originals discussed with BTW what types of authors are appropriate for this format and why.

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09 Jul

BookSense.com Affiliate Program: Driving Web Traffic Home

For almost two years, the BookSense.com Affiliate Program has been successful on the national level, with currently close to 500 affiliations made up of a mix of authors, political organizations, and businesses. Now, the number of independent bookstores that are initiating their own affiliate programs through their BookSense.com Web sites is rapidly growing. A major reason for the burgeoning numbers is simple, according to Meg Smith, BookSense.com business development and marketing manager. "It's a great marketing tool," she summed up.

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09 Jul

Reach Out and Touch an Author

Booksellers Help Reading Groups Connect With Authors via Speakerphone

Speakerphone conversations with authors are taking root as a new dimension for book clubs and booksellers. According to authors Donna Woolfolk Cross (Pope Joan) and Julia Older (The Island Queen) and booksellers Kiez Shultz (Prince & Pauper Bookshop in Rapid City, South Dakota) and Ruth Blake (Dickens-Reed Bookstore in Mount Dora, Florida), this kind of tele-networking is fruitful for everyone involved.

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10 Jul

2002 Newbery Medal-Winning Author Visits Michigan Indies

Two independent bookstores in the Detroit, Michigan, area were recently treated to a visit from the 2002 Newbery Medal winner, children's author Linda Sue Park. Dressed in a traditional Korean gown, Park talked about her writing, answered questions, and autographed copies of her books at Halfway Down the Stairs Children's Book Shop in Rochester, on Friday, June 28, and the next day at Book Beat in Oak Park. Park won the Newbery, which is awarded annually by the American Library Association, for her novel A Single Shard.

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10 Jul

The Mystery of the Bounced E-mails Solved: The ISP Filtered It

Mary Alice Gorman and Richard Goldman, the husband and wife owners of the Oakmont, Pennsylvania's Mystery Lovers Bookshop, are veteran e-newsletter publishers. They understand that, when mailing out an e-newsletter, bounced e-mails are part of the game. The reasons for undeliverables are numerous: addresses change constantly, Internet Service Providers [ISPs] and the Internet can be unreliable, e-mail addresses are often written down wrong, etcetera. One reason that never occurred to them was an ISP bouncing their e-mails on purpose.

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11 Jul

Best Books Not to Make the July/August 76

Again, some gems with passionate recommendations that I thought some of you would like to consider for stock.

Carl
[email protected]

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11 Jul

Thursday Tips, Reminders, and 76 Pick In-Store Dates

By Carl Lennertz

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11 Jul

The Book Sense Category Bestseller List: Humor

Based on the last four weeks of sales from over 300 independent bookstores across America.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

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