SIBA Discovery Show to Feature ABA Education Session on Pre-Orders
The American Booksellers Association will present an education session “Maximizing Pre-Order Campaigns” at the September 13–15 SIBA Discovery Show in Tampa, Florida.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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