Marketing Meetup: Live at BookExpo!
At “Carrying Your Digital Marketing Campaigns Across Multiple Platforms,” booksellers will hear from four guest booksellers about how they manage and execute digital marketing campaigns at their stores.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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