Blog

03 Apr

New Book Sense Promotion to Attract Consumers Participating in Reading Groups

Book Sense has established a marketing partnership with The Minute Maid division of The Coca-Cola Company to attract consumers participating in reading groups to independent bookstores with Book Sense. The new sweepstakes promotion for BACARDI® Mixers will run for four months starting in July. Bookstores participating in Book Sense must sign-up to participate in the program.

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03 Apr

ABA Board of Directors Spring Meeting Report

The ABA Board of Directors held its spring meeting in Chicago from March 28 - 30.

At the meeting, the Board:

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03 Apr

An Open Letter From ABA CEO Avin Mark Domnitz to Booksellers

Dear Booksellers,

As I have been traveling around the country over the last few weeks to ABA Booksellers Forums and other events, it is clear that many of you are concerned about the rapid deterioration of business in the retail world generally and in your bookshops specifically. These are indeed challenging times for independent booksellers, as the continued softness of the national economy and international events have hit many of our members hard.

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02 Apr

Book Sense Helps Sales Blossom at Garden District Book Shop

At the Garden District Book Shop in New Orleans, author events are a pretty common occurrence -- the independent bookstore averages around 30 events in a year. However, author Susan Vreeland's appearance at the bookstore this past February was different. The author of The Passion of Artemisia (Viking hardcover, Penguin paperback) and Girl in Hyacinth Blue (MacMurray & Beck hardcover, Penguin paperback) came to the Garden District because the owner and staff of the store had nominated her titles for the Book Sense 76.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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