The 2% Solution: Moving Your Bookstore Out of the Red
On Saturday, June 5, at BookExpo America, ABA CEO Avin Mark Domnitz conducted the two-hour session "The 2% Solution," a comprehensive seminar that suggested ways in which operators of bookstores could address issues related to lack of profitability. "The thrust of the session is to try to go from a negative profitability to a positive," Domnitz said in his opening remarks. "This used to be called a two percent industry
. The thing that struck me about it, is that it is doable."