April Bookstore Sales Flat After Strong March
Bookstore sales in April dipped slightly below April 2003 levels, interrupting the mostly upward trend of the last 11 months. April 2004 bookstore sales of $1,015 million were off 0.3 percent from the $1,018 million for April 2003.
As a result, bookstore sales in April failed to keep up with overall retail. Overall retail of $332 billion for April 2004 was 8.9 percent better than the $305 billion for April of the previous year.