Blog

23 Jun

NPR Airs Summer Picks by Independents

On the first day of summer, National Public Radio's special correspondent Susan Stamberg turned to three independent booksellers for their top picks for "best beach reads." Stamberg, who regularly devotes segments to interviews with independent booksellers around the country, hosted the Morning Edition story, "An Independent View of Summer Reading: Bookstore Owners Offer Lists of Literary Picks," which featured booksellers representing the South, Midwest, and West.

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23 Jun

BookSense.com Free Trial Offers 'The Way to Go'

BookSense.com is now offering Book Sense marketing program members the chance to launch their own BookSense.com Web site -- free of charge, with no obligation to continue after the free trial ends. The BookSense.com Free Trial Offer, which began June 1 and runs through September 30, 2004, offers booksellers a chance to test this valuable online sales and marketing tool.

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22 Jun

Putting the 'Books' in Bookstore

The Haverford College Bookstore in Haverford, Pennsylvania, is a 6,000-square-foot independent offering a "hand-selected inventory of reading that runs wide and deep," as well as textbooks and pretty much anything else a student needs to get through a semester. This article, which originally appeared in Founders Green, the college's parents' newsletter, takes a look at how the store successfully competes with larger stores by meeting the needs of the college community and beyond.

This is not Mom and Dad's college bookstore.

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22 Jun

Marketing Guy Returns From Book Tour Humbled, Exhausted, But Happy

Carl Lennertz, vice president of independent retailing at HarperCollins, former senior consultant to ABA's Book Sense marketing program, and friend to independent booksellers everywhere, shares his thoughts about his recently concluded weeklong book tour to promote May Book Sense Pick Cursed by a Happy Ch

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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