Blog

10 Jan

Looking Good: 2006 Book Sense Gift Card Sales

Since the inception of the Book Sense Gift Card program in fall 2003 through December 31, 2006, participating stores have sold 700,100 cards, with a total value of more than $18 million and an average sale per card of $25.96. For the 2006 holiday season, Book Sense Gift Card sales grew nine percent over last year.

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10 Jan

Harper Book Sense Backlist Promo a Success for Booksellers & Publisher

This past fall, HarperCollins Publishers' backlist promotion "Harper Celebrates Six Years of Book Sense Selections" benefited both booksellers and publisher. Participating retail accounts earned an extra discount when they promoted select Harper backlist titles that had appeared on the Book Sense lists. "The promotion ranks as one of the more successful retail promotions we ran last year," said Jeanette Zwart, vice president of field sales for HarperCollins. "We were very, very pleased with the results."

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09 Jan

Looking for Books Mentioned in the Media?

Every Thursday, Bookselling This Week's Media Guide provides timely information about books and authors featured in print publications and on TV and radio programs, as well as a schedule of national and regional book-related events. The guide is a helpful tool for booksellers planning orders and displays, and may come in handy when trying to track down titles sought by customers who saw or heard something in the media, but who lack a title.

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04 Jan

The February 2007 Book Sense Picks & Notables Preview

Here is the full listing of February Book Sense Picks, with booksellers' comments, as well as a preview of the month's Notables. Independent booksellers in the Book Sense program will be receiving their February Picks fliers in the January Red Box. (The flier includes jacket images, bibliographic information, and bookseller quotes.)

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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