Harry Potter and the Record-Breaking Print Run
This week, Scholastic Inc. announced that J.K. Rowling's Harry Potter and the Deathly Hallows will have a "record-breaking" first printing of 12 million copies in the U.S., as well as a multi-million dollar marketing campaign under the banner "There Will Soon Be 7." The book is scheduled to be released on July 21, at 12:01 a.m.