Blog

13 Jan

ABA 101: Glossary of Terms

ABA 101 is a new series aimed to introduce booksellers to the basics of the American Booksellers Association’s operations, beginning with a list of some of the important terms ABA members might come across in our communications.

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13 Jan
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ABA Seeking Candidates for Marketing Manager Position

ABA’s marketing manager position is responsible for marketing independent bookstores as a channel and creating marketing campaigns for stores to use to reach new and existing customers.

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13 Jan

Wi16 Attendees: Send in Your Education Questions Now

While the chat function in event platform Hopin will be open during each session for additional interaction, this form will help Wi16 panelists focus session content by collecting some bookseller questions in advance.

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13 Jan
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E-commerce Update: What’s the New Normal in 2021?

Online customers are settling into purchase habits that are leading to a conversion rate that may become the baseline conversion rate for most of 2021.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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