Blog

10 Jun

E-commerce Update: After Hitting Peak Demand, Website Traffic Tapers Off

Readers flooded bookstore websites in search of antiracism titles last week. Over the weekend, traffic began to slow to normal rates for this time of year.

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10 Jun

Indie Bookstores Support Pride, Black Lives Matter

From curated reading lists by LGBTQ+ and Black authors to live conversations surrounding activism, booksellers are promoting Pride in the context of the Black Lives Matter movement. 

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10 Jun

Bookstores and Readers Continue to Promote Antiracism Titles for #ReadIndieForward

Promotional posts for the campaign are rolling in, with bookstores and readers contiuing to post about books related to the current antiracism movement and in support of Black authors.

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10 Jun
Marketing Meetup logo

Marketing Meetup Recap: Maximizing the Value of Website Visitors

This meetup discussed how to maximize the value of each new visitor to your site through social media marketing, retargeting, paid advertising, and more.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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