Blog

12 Aug

E-commerce Update: IndieCommerce Traffic and Sales Remain Steady

Over the past two weeks the conversion rate (the number of online customers that complete a sale) has remained fairly stable.

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12 Aug

August Marketing, Technology Meetups to Look at Crowdcast, Romance Books

The Technology Meetup will take place on August 13, and the Marketing Meetup will take place on August 20. All booksellers are invited to participate.

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12 Aug

Marketing Meetup Recap: Paid Social Media Advertising

During the meetup, guest speakers discussed their use of paid advertising options through Facebook, as well as pay-per-click advertising. 

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11 Aug
Laptop computer screen with three check marks

ABA Launches Four-Question Survey on Reporting Sales for Bestseller Lists

This information will help the ABA team as we continue discussions with the New York Times and with point-of-sale vendors.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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