E-commerce Update: IndieCommerce Traffic and Sales Remain Steady

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Here, the IndieCommerce team shares an important look at current trends in the world of e-commerce.

Although we saw a slight decrease in traffic and sales last week (blue line), over the past two weeks the conversion rate (the number of online customers that complete a sale) has remained pretty stable.

Seven-day conversion rate

Online traffic/users were also down slightly last week (blue line), but when compared to the previous week (orange line), the traffic pattern was fairly stable as well.

Seven-day comparison of users

If this pattern continues to hold for the next few weeks without any major fluctuations, this may be a good indicator of what bookstores will see as their baseline traffic and conversion rate going into the 4th quarter. That being said, 2020 has had a tendency to be anything but consistent when it comes to forecasting future online sales and traffic.