Blog

10 Feb

Marketing Meetup Recap: Edelweiss360

The session included a live demonstration from Shaina Mahler and Justin Gold of Above the Treeline, as well as tips from a panel of booksellers.

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10 Feb
Binc Trivia Night

Join ABA’s Trivia Game and Support the Binc Foundation

Tickets are $5 per participant, and all proceeds benefit the Binc Foundation. The deadline to sign up is February 17.

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10 Feb
Cartoon of a shopping cart on a laptop screen

E-commerce Update: Conversion Rate Jumps

The conversion rate was up 39.47 percent vs. the previous week, while sales revenue over the past seven days was down 12.07 percent vs. the previous week. 

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10 Feb

Learn to Manage Online Sales at Winter Institute

Booksellers will hear from panelists who will discuss what they have learned over the past year about managing online sales as well as best practices for efficiency. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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ALL OTHER INQUIRIES: [email protected]

 

 

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