Wi2023 Program


Thursday, March 23, 2023  

4:00 pm to 5:00 pm

How Publishers Use Edelweiss Grids and Best Practices for Booksellers

There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, publishers will provide sample event grids, explain how they use them to determine author tours, and share info on what has changed in their approach to events since 2020. Booksellers will learn:
- The number one thing publishers are looking for in potential events
- How to make your event proposal stand out
- How to make your grids more specific
- Important ways to follow up after you submit the grid
- The ways in which publishers determine virtual vs in-person vs hybrid events
[Pre-recorded at Wi2023 in Seattle]

Speakers: Ronnie Kutys, HarperCollins Publishers (New York, New York); Melissa Bullock-Campion, Macmillan Publishers (New York, New York); Emily Hall Schroen, Main Street Books (St. Charles, Missouri); Wendy Ceballos, Abrams Books (New York, New York)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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