This session will offer insight into the small data sets you didn’t know you had and how to mine data to better focus your efforts. Information from POS reports, one-question customer surveys, and even understanding store traffic patterns can make the difference between a good day and a great one.
Speakers: Cynthia Compton, 4 Kids Books & Toys (Zionsville, Indiana); Melissa DeMotte, The Well-Read Moose (Coeur d'Alene, Idaho)
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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