Wi2023 Program


Thursday, February 23, 2023  

9:25 am to 10:25 am

Social Analytics Workshop: Using Your Social Media Data to Create a Social Media Marketing Plan (Bookseller Panel) 605 & 610, Level 6, Seattle Convention Center

Note: For this workshop you will need a free Google account. The session will use Google Classroom. Please bring a device you can easily work on.

If you attended the social media workshop yesterday, welcome back! If you didn’t attend the social media workshop yesterday, you are still welcome. This session will offer insight on how to translate your social media analytics from Twitter, Instagram, TikTok, and Facebook into a personalized and relevant marketing plan to improve your social media engagement, traffic, and sales. To get the most out of this workshop, review your social analytics data on the platforms listed ahead of time. (All)

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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