Wi2023 Program


Wednesday, February 22, 2023  

9:05 am to 10:05 am

Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel) 605 & 610, Level 6, Seattle Convention Center

If you are a user of Twitter, Instagram, TikTok, and Facebook, and you haven’t yet examined your user analytics from these platforms, today is the day! This workshop will teach you how to access analytics on each of these platforms and interpret the data in order to spot trends. Bring your laptop and get ready to dive into your data. But wait, there’s more! Bring what you learn in this workshop to the session tomorrow at 9:05 am, Using Your Social Media Data to Create a Social Media Marketing Plan, and learn how to use your social media analytics data to create a more personalized and relevant marketing plan.

 

Speakers: Christina Ciampa, All She Wrote Books (Somerville, Massachusetts); Candice Huber, Tubby & Coo's Mid-City Book Shop (New Orleans, Louisiana); Jordan Brannon, Coalition Technologies (Seattle, Washington)

Handouts

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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