Indies First

14 Nov

Booksellers Give Back to Young Local Readers With “Ghost” Giveaway

Hundreds of bookstores are working with schools and community partners to donate special-edition copies of Jason Reynolds’ Ghost as part of the “Indie Bookstores Give Back on Small Business Saturday” campaign.

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13 Nov
Ross Gay

Ross Gay Praises Indies in Essay Penned for Small Business Saturday

In “The Laboratory: Delighting in Independent Bookstores,” poet and professor Ross Gay encourages people to visit their local independent bookstores on Small Business Saturday.

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07 Nov

Reminder: Submit Your Proposal to Receive One of Two Events With Jason Reynolds in 2019

Stores participating in this month’s #IndiesGiveBack campaign received an e-mail with instructions for how to submit a proposal for author Jason Reynolds to visit their community this spring.

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07 Nov

A Letter From ABA CEO Oren Teicher

Here, Teicher encourages booksellers to gear up for the holiday sales season as well as the sixth annual celebration of Indies First on Small Business Saturday.

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07 Nov

Two Indies First Press Release Templates Now Available on

For more promotional material, booksellers can go to the AmEx website for Small Business Saturday posters and e-mail templates, or to for Indies First web banners and social media images.

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01 Nov

Publishers’ Special Terms for Indies First Offer Great Deals for Booksellers

“We love the special terms and it’s good for our bottom line when we get behind a book,” said Bill Reilly, co-owner of the river’s end bookstore.

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01 Nov

Celebrate With Your Community This Small Business Saturday

American Express, Lin-Manuel Miranda, Etsy, The Wing, Record Store Day, and the American Booksellers Association are among those backing the shop small movement on November 24.

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01 Nov’s Indies First Promo, November 2018 Audiobook Bestsellers

Just in time for Indies First on Small Business Saturday, has announced details about how it will be celebrating indie bookstores, as well as the November 2018 Audiobook Bestseller List, based on sales through hundreds of independent bookstore locations.

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30 Oct

Special Publisher Terms for Indies First Make a Difference, Booksellers Say

In a business with small profit margins, said Jeanne Costello of Maria’s Bookshop, using publishers’ special terms for Indies First “can make the difference that puts you in the black.”

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23 Oct

This Indies First, Take Advantage of Special Terms From More Than 35 Publishers

When indie bookstores join together to participate in programs like Indies First, said ABA President Robert Sindelar, “we have the opportunity to remind our publishing partners of our collective muscle.”

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10 Oct

A Letter From ABA Board President Robert Sindelar on the Delight of Participation

Here, Sindelar highlights several opportunities for booksellers to take advantage of — and participate in — their membership with the American Booksellers Association.

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03 Oct

More Than 30 Publishers Offering Specials for Indies First

Booksellers can take advantage of numerous specials that publishers and university presses are offering on a wide array of frontlist and backlist titles in celebration of Indies First on Small Business Saturday.

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19 Sep
Jason Reynolds and Ghost book cover

Jason Reynolds to Kick Off “Indie Bookstores Give Back on Small Business Saturday” Campaign at Miami Book Fair

Over the course of several days, Reynolds will participate in school presentations across Miami, where he will address 600 students, most from Title I schools.

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18 Sep

Publishers Offer Array of Specials for Indies First

ABA member stores can take advantage of more than 30 publisher specials on a wide array of frontlist and backlist titles in celebration of the sixth annual Indies First on November 24.

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04 Sep
Jason Reynolds

September 10 Deadline to Sign Up for “Indie Bookstores Give Back on Small Business Saturday”

Stores must sign up by 5:00 p.m. EDT on Monday, September 10, to receive their free 24-copy carton of Ghost by Indies First spokesperson Jason Reynolds.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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