October Red Box Brings Zathura Promo Materials

Stores with Book Sense should be on the lookout for special promotional materials in the October Red Box for a Zathura sweepstakes, beginning October 23. Offering customers a chance to win $2,000, the sweepstakes ties into the November 11 release of the film version of Zathura, based on Chris Van Allsburg's bestselling book, published by Houghton Mifflin. A number of Zathura movie tie-ins, including an early reader, a junior novel, a deluxe storybook, and more are scheduled to be published this month.

Sweepstakes entries will be accepted by mail or online from October 23 to November 30. Once the promotion begins, the official rules, prize details, and copies of the mail-in entry will be available at www.booksense.com.

Questions about the Zathura promotion and requests for materials should be addressed to Associate Book Sense Marketing Director Meg Smith at [email protected].