NAIBA Plans Inaugural Trunk Show for July

The New Atlantic Independent Booksellers Association (NAIBA) is sponsoring its first-ever publishers' "Trunk Show" on Tuesday, July 26, 2005, at the Holiday Inn Carrier Circle in East Syracuse, New York. The Trunk Show will feature formal catalog presentations by major publishers, along with display tables from a variety of publishers, wholesalers, and independent rep groups. "It's a great opportunity for independent booksellers not seen by field reps to get a frontlist presentation from them," said Rob Stahl, a NAIBA board member and general book manager of Colgate Bookstore in Hamilton, New York.

"It's also a great opportunity for publishers because they are demonstrating that they care about independent booksellers and are willing to offer field representation in some fashion," he noted.

The show will run from 9:00 a.m. to 5:00 p.m. with a complimentary lunch for all attendees from noon - 1:00 p.m. In addition to giving booksellers a chance to see publishers' presentations and to get personal input from reps, the show provides an opportunity to learn about publishers' marketing plans, promotions, and author tours. Formal presentations end in the early afternoon, but informal meetings and discussions will continue throughout the day. Currently scheduled for formal presentations are Random House, Penguin, HarperCollins, and John Wiley.

The Trunk Show is complimentary for booksellers, who may register by contacting NAIBA [(877) 866-2422; fax: (516) 333-0689; e-mail: [email protected]]. Publishers who are interested in making a presentation or in displaying at the Trunk Show should contact NAIBA Executive Director Eileen Dengler.