July Red Box Features Two Picks Fliers & More

The July Marketing Action Kit includes:

• Your regular allotment of Book Sense Picks fliers for August. If you receive more than the standard shipment of 200, the additional quantity will be shipped separately. If you would like to change the quantity of fliers you are currently receiving, please contact Linda Ford at [email protected].
  
  
• 100 copies of the Book Sense Summer Paperback Reading Picks flier. If you would like additional copies, please contact Linda Sinisi at [email protected].
  
  
• Promotional materials and ordering information for THE AMERICA 24/7 STATE BOOK SERIES published by DK.
  
  
• Shelf-talkers from Random House for their July Picks titles as well as those books appearing in the Summer Paperback Reading flier.
  
  
• Easelback posters for THE AMA FAMILY MEDICAL GUIDE (Wiley); ALL FISHERMAN ARE LIARS by Linda Greenlaw (Hyperion); and THE GREAT FIRE by Shirley Hazzard (Picador).
  
  
• Fall catalogs from Dearborn, Dana Press, Ocean Press, and World Wisdom.
  
  
• Information (and some great buttons!) from Houghton Mifflin on their 50th Anniversary of J.R.R. Tolkien's LORD OF THE RINGS Promotion.
  
  
• Sell sheets and other promotional materials from Abrams, HarperCollins, August Press, Harcourt, Dearborn, Akashic Books, Harlequin, Baby Tattoo Books, Simon & Schuster Children's Books, and Rodale.
  
  
• A reprint of the recent New Yorker magazine insert, "Bound to Please."

Watch for your regular July White Box mailing, arriving shortly. Included in that mailing will be the latest update of the Directory of Bookstores With Book Sense, as well as some great shelf-talkers and consumer brochures to add to your Book Sense Best Books of the First Five Years displays.

Speaking of displays, we'd love to see some photos of your current Book Sense displays! We share these photos during our regular meetings with publishers, and there's also the chance that your store photo could be featured in an upcoming Publishers Weekly ad or New Yorker insert. Please send your photos to Linda Sinisi, c/o ABA, 828 South Broadway, Tarrytown, NY 10591, or electronically to [email protected]. Thanks!

Cheers,

Mark Nichols
Director, Book Sense Marketing