Winter Institute 2019

Mentors and Mentees meet before the Welcome Reception. Mentors will be holding name paddles; meet your group and say hello.

Friends of Bill (A Private Meeting)

The Independent Publishers Caucus is an advocacy group with a mission to foster a true and mutually beneficial sense of community among independent publishers, between publishers and booksellers, and with readers through a variety of initiatives and shared resources.  This meeting is by invitation only to independent publishers and their staff.  For more information, visit www.indiepubs.org/winter-institute or email [email protected].

Pre-registration required; no fee; space is limited; registrants need not be registered for Winter Institute. Email Lisa Winn ([email protected]) to register.
Discuss the art of selling used and rare books with fellow booksellers. Topics will include merchandising policies, inventory acquisition, events, displays, remainders, online sales, store layout, and more. Hear from veterans and newbies alike about the unique world of used books. Developed and presented by Shane Gottwals of Gottwals Books and the Walls of Books Franchise (Warner Robins, GA).

Pre-registration required; $45 fee per person; space is limited. Must be attending Wi14. Register here

This seminar is an intensive, three-hour deep dive into key strategies and real-life applications of traditional and non-traditional visual merchandising (“VM") techniques. While addressing the growing challenges of booksellers’ retail and online business,VM expert Paula Taylor will take participants through a series of hands-on modules, lectures, and discussions. Attendees will learn the important role VM plays as a “secret salesperson" and how to incorporate new digital marketing concepts, technologies, and methodologies into virtual merchandising. The workshop provides hands-on examples and takeaways, positioning VM as a signature marketing tool and the key component in driving conversions and sales. The ABA Visual Merchandising workshop will emphasize practical and realistic techniques that don’t require a big budget or a massive store remodel.

Attendees will participate in hands-on activities and real-life problem solving of VM issues. The workshop includes breakout sessions and group presentations aimed at solving a series of VM problems by applying concepts and techniques learned. Participants can expect to gain practical strategies in the following categories:

• The fundamentals of VM
• Current trends and best practices in the merchandising industry
• Key strategies and intent to VM
• Omnichannel VM
• Fixture placement and product assortment
• How to employ failsafe merchandising techniques
• Color psychology as a tool for merchandising and marketing

  In addition, Lisa Uhrik of Franklin Fixtures will provide a thirty-minute segment on fully utilizing existing fixtures. She will discuss what makes a fixture really work as your silent sales force and how to optimize sales and merchandising space.

  Paula Taylor owns and operates Paula Taylor Productions. Mrs. Taylor maintains an active international consulting business in retail management, Visual Merchandising, and brand development. Mrs. Taylor’s career has included traditional, and nontraditional visual merchandising for nationally branded retail stores, independent boutiques, and pop-up shops around the globe. Paula spent 8 years as an Adjunct Professor at the Art Institute of Tucson in Fashion Design, Retail Management, and Visual Merchandising and Marketing programs.

  As co-owner of Franklin Fixtures, Lisa Uhrik is a passionate Indie advocate with organizational development expertise. She aims to use her unique visibility in a wide array of bookstores to help create a repository of knowledge about creating success through the physical Pattern Languages that are present and utilized in bookstores.

Ingram invites everyone to relax and chat by the fire in La Sala with independent booksellers and publishers from around the country and the globe.

With more than 25 presses represented at Winter Institute and over 600 independent publishers under its wing, Ingram is home to some of the most brilliant and beautiful books in the marketplace. Come chat with publishers and editors, enjoy a cup of coffee and New Mexico’s famous biscochito butter cookies, and browse an array of books we love.

You’ll see why buyers consider Ingram such a rich resource: its distribution companies offer an incredible breadth of subject matter and beautiful objects that infuse your stores with texture, diversity, and irresistible character.

Pre-registration required; $40 per person. Space is limited. Must be attending Wi14. Register here

For the first time in history, five generational groups are all working side-by-side in today’s workforce from baby boomers to millennials—and now Gen Z. Managing people from different generations and understanding their varying perspectives can be critical to fostering a successful and productive work environment. Topics covered in this workshop will include the challenges of recruitment and retention as well as the dynamics involved in creating a diverse workforce representing multiple generations of employees.

Dr. Robert G. DelCampo, is the inaugural Executive Director of the University of New Mexico Innovation Academy and current Interim Dean of University College at the University of New Mexico. Dr. DelCampo has overseen many successes, including a very successful Hispanic Leadership Development Program in collaboration with the Albuquerque Hispano Chamber of Commerce. His teaching expertise is in Organizational Behavior and Human Resource Management, and his extensive research focuses on the underrepresented members of the workforce, generational issues at work, work-family conflict, turnover and psychological contracts. He has authored seven books and published or presented over 75 papers. DelCampo has been recognized for his work and commitment to the community being named to Albuquerque Business First’s “40 Under 40" and as one of Albuquerque The Magazine’s “15 People Who Will Change Albuquerque."

Pre-registration required; $119 fee per person; space is limited and lunch is provided. Register here

A one-day seminar for anyone interested in opening a bookstore. Students will receive a crash course on the essentials of opening a new bookstore or buying an existing one. The workshop is open to ABA Provisional members and employees of Regular member stores, and is limited to three booksellers per ABA member company. Admission to Winter Institute is optional but guaranteed; separate Wi14 fee applies. The workshop will be facilitated by Donna Paz Kaufman and Mark Kaufman of Paz & Associates’ Bookstore Training Group (Fernandina Beach, Florida).

Pre-registration required; $35 fee per person. Registration and Waitlist are closed.

Travel the famed Turquoise Trail from Albuquerque to Santa Fe and enjoy a day of history, haunted tales, and sightseeing. Arcadia Publishing’s YourTown program will provide local Santa Fe authors to narrate during the hour-long chartered coach ride. Ana Pacheco (Early Santa Fe/ Pueblos of New Mexico), historian for the city of Santa Fe, will do an historical overview of Santa Fe on one bus while local guide and culture enthusiast Allen Steele (Santa Fe 1880) will discuss Santa Fe art and cuisine on the second bus. Self-guided tours of the city, prepared exclusively for Wi14, plus maps and special discount coupons will be available.

Arriving in Santa Fe, booksellers disembark at Collected Works Bookstore, which celebrates its 40th anniversary this year. Coffee and breakfast items may be purchased inside the bookstore. From there, choose one or more city tours, such as Historic Santa Fe, the Art of Santa Fe, Literary Santa Fe, Culinary Santa Fe, or Shopping Santa Fe. Exclusive shuttles will run continuously between the store, Museum Hill, and Canyon Road for those who wish to explore these fascinating parts of Santa Fe.

Participants will mingle with authors from Santa Fe during a 2:00 pm reception at Collected Works. At 3:00 pm, attendees begin the return trip to Albuquerque.

Santa Fe author James McGrath Morris, a professional New Mexico tour guide, and Dorothy Massey, owner of Collected Works, will be available all day for consultation in person, by phone, or by text.

Pre-registration required; $65 fee per person; cost includes admission and lunch. Registration and Waitlist are closed.

Experience the oldest continuously inhabited settlement in North America, the Acoma Pueblo, home to the Anasazi people. In addition to a guided tour of this 13th-century pueblo, you will have access to the Haak'u Museum and enjoy the local cuisine. Arcadia author Paul Second will accompany you to provide information about the “Sky City" community of New Mexico’s southwest Indians. At the Acoma Pueblo, Native people carry on the customary traditions of their ancestors through Native American pottery-making and tribal celebrations.

Pick up your badge, the official Wi14 welcome bag from Candlewick, and a full schedule of Institute events from ABA Member Relationship Managers Elizabeth Roberts and Daniel O’Brien. Also on hand to greet you will be representatives from MPIBA. This area will be the meeting place for Tuesday's chartered tours and Arcadia Press author Roger Zimmerman will be available to answer questions about the local area for those who want to explore on their own. Free guided tours of downtown organized by Zimmerman are scheduled for 10 am, 12 pm, and 1 pm.