Site Administration

Website Best Practices

Creating a leading website takes thought and planning, a site is typically considered successful if it is well designed, useful and in e-commerce aspects, lucrative. While different stores each have different website needs, there are some best practices that are global to all sites. In this guide, we explain those best practices and have broken them down into 4 categories:

 

Help Page

There is no default help page in Drupal 7. However, there is a link included in the order confirmation email your customer receives pointing them to a help page on your website. That link will direct visitors back to your front page unless there is a custom help page created and configured on the site.

The section of the order confirmation email with the link to the help page:

Where can I get help with reviewing my order?
To learn more about managing your orders on YOUR SITE NAME, please visit our help page.

Error Page

You may create custom error pages for a 403 error (access denied) or a 404 error (page not found).

By default, the pages for each of those messages state:

Access Denied
You are not authorized to access this page.

Page Not Found
The requested page "/cake" could not be found.

Google Analytics

A tour of Google Analytics, including:

  • How to identify where traffic is coming from
  • Which pages on your site are most popular
  • What kind of devices your customers are using to view your website

Additionally, we’ll do a bit of deeper digging to investigate which traffic sources are delivering sales and which aren’t. And we’ll keep our focus on valuable insights you can discover with a few clicks.

Front Page

For a website, the ‘Front Page’ is what site visitors land on when they go to www.yoursitename.com. Any published content ‘promoted to the front page’ will be the default content on the front page. You may, however, create a custom front page and set that to display by default instead.

A Beginner's Guide

If you are new to IndieCommerce and not sure where to begin or if you consider yourself a beginner, this is for you! In this webinar we cover, the IndieCommerce team will provide step by step instructions on:

  • How to configure your new IndieCommerce site
  • Share some website best practices to get the most out of your site

Themes

This webinar covered topics related to site themes and included the following:

  • Responsive Drupal themes offered by IndieCommerce
  • Theme features
  • Switching themes using Theme Key
  • Administration theme
  • List of popular themes
  • Tips and tricks for testing and selecting a theme

 

Taxonomy

While you can organize your content based on content types and content authors, you may also want to organize or view content based on what the content is about or what it pertains to.

For example, let's say you have 3 locations and events happening in all those 3 locations. Visitors to your site may not want to look through your entire calendar at events across all of those locations; they may want to see only the ones happening close to them. What you want is a way to categorize your events by location, and allow your visitors to filter the events by location.

Taxonomy Filters

You can use “Taxonomy” to filter your content. For example, let's say you have 3 locations and events happening in all those 3 locations. Visitors to your site may not want to look through your entire calendar at events across all of those locations; they may want to see only the ones happening close to them. What you want is a way to categorize your events by location, and allow your visitors to filter the events by location.

In the example below, we add taxonomy to the ‘Event’ content type and place a filter on the calendar.

IndieCommerce Overview

In this webinar we will discuss:

  • Message Center
  • IndieCommunication newsletter
  • Store preferences
  • Custom content... and more.

Adding Books

It is important to keep in mind that the vast majority of titles listed on IndieBound.org, and on our IndieCommerce member websites come from Ingram Book Company's iPage database. Generally speaking, if a title is listed with them (even if they don't actually carry it), it is listed with us. If you are a publisher, you'll want to contact Ingram to inquire about listing your catalog with them. You can find publisher-specific contact info here:

Local Store Inventory

This documentation was modified on 10/1/2021 to include details on the LSI Price Comparison Export feature.

When a visitor to your site searches for a title, they generally see books listed with one of these availability statuses:

Menus

A website navigation menu is a collection of links grouped together in a horizontal or vertical block. Menus are usually at the top of a website; menus can be added to the footer and side navigational bars as well.

Organized and easy-to-follow navigation for a website is very important for the overall user experience. When planning your menu, it’s important to keep in mind the information your users need to access quickly and frequently, and make those items clearly identifiable and accessible. 

Staff Reviews

Staff reviews can be added to the product pages of individual titles by either submitting a form, or using the provided check box on a book list. This field can also be used to enter information such as a book video, sale information, etc. Preorder Badges can be displayed on titles that are 'Coming Soon'.

Custom Content Types

CREATING CUSTOM CONTENT TYPES

When you create content on your website, each item of content is categorized by a specific content type. The websites we provide are Drupal based and come with several standard content types (page, book page, event, etc.), with each content type containing the information and settings that make it suited for a specific purpose. At times, you may want to create entirely new content types for purposes specific to your store needs.

Pages

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS CONTACT: Dan Cullen (dan@bookweb.org)

MEMBER and MEMBERSHIP INQUIRIES: info@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

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