Education Resources

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Technology Meetup - Learn About Crowdcast

Technology Meetup - Learn About Crowdcast (May 12, 2022)
Content related to the education session Technology Meetup - Learn About Crowdcast, ABA Technology Meetups.
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Topic:
  • Operations
Tags:
  • Events
  • Technology
Crowdcast is a live video platform for webinars, Q&As, virtual and hybrid events, and more! During this session, Melissa Hayes from Crowdcast will provide a brief demo of Crowdcast v1 and a sneak peek of the upcoming Crowdcast v2. She’ll answer questions regarding both platforms, as well as provide some insight as to how Crowdcast can be used as a hybrid events platform for your streamed in-person events. Members in attendance will be able to express interest in joining the beta program for Crowdcast v2.
 
ABA also has a partnership with Crowdcast for those interested in the service.
Technology Meetup - Learn About Crowdcast (May 12, 2022)
Content related to the education session Technology Meetup - Learn About Crowdcast, ABA Technology Meetups.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Events
  • Technology
Crowdcast is a live video platform for webinars, Q&As, virtual and hybrid events, and more! During this session, Melissa Hayes from Crowdcast will provide a brief demo of Crowdcast v1 and a sneak peek of the upcoming Crowdcast v2. She’ll answer questions regarding both platforms, as well as provide some insight as to how Crowdcast can be used as a hybrid events platform for your streamed in-person events. Members in attendance will be able to express interest in joining the beta program for Crowdcast v2.
 
ABA also has a partnership with Crowdcast for those interested in the service.

Technology Meetup - Edelweiss

Technology Meetup - Edelweiss (April 14, 2022)
Content related to the education session Technology Meetup - Edelweiss, ABA Technology Meetups.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Technology

Edelweiss provides a lot of tools for book industry professionals, but its core purpose is to be a convenient place for booksellers to order frontlist titles from their sales reps. Join Deidre Dumpson, Retail Success Manager for Edelweiss, in a webinar to learn how the ordering process works.

Cosed captioning is available for this session. Please note that it is machine-generated and is not reviewed for accuracy.

Creating a Strategic Plan for Your Store Part 3: Branding & Promotion

Creating a Strategic Plan for Your Store Part 3: Branding & Promotion (April 4, 2022)
Content related to the education session Creating a Strategic Plan for Your Store Part 3: Branding & Promotion, Strategic Planning Series.
Topic:
  • Operations
Tags:
  • Owners and Managers

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. We will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.

Creating a Strategic Plan for Your Store Part 3: Branding & Promotion (April 4, 2022)
Content related to the education session Creating a Strategic Plan for Your Store Part 3: Branding & Promotion, Strategic Planning Series.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Owners and Managers

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. We will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.

Creating a Strategic Plan for Your Store Part 2: Developing a Marketing Strategy

Creating a Strategic Plan for Your Store Part 2: Developing a Marketing Strategy (March 23, 2022)
Content related to the education session Creating a Strategic Plan for Your Store Part 2: Developing a Marketing Strategy, Strategic Planning Series.
Watch video from this event.
Topic:
  • Operations
Tags:
  • 101

Marketing strategy refers to a business’ overall plan for reaching prospective consumers and turning them into customers of your products or services. We will help you learn how to identify your ideal target market and the appropriate marketing mix to drive growth. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.

Roundtable: Conversation With Mobile and Pop-up Stores

Roundtable: Conversation With Mobile and Pop-up Stores (March 10, 2022)
Content related to the education session Roundtable: Conversation With Mobile and Pop-up Stores, Snow Days 2022.
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Topic:
  • Operations
Tags:
  • Owners and Managers

This roundtable is your opportunity to socialize, network, and learn from booksellers who run mobile and pop-up operations. Whether you represent a mobile or pop-up store or are new to this model, this conversation will provide you with valuable insights and new connections.

Moderators: Zsamé Morgan, Baby Cakes Book Stacks (St. Paul, MN); Alsace Walentine, Tombolo Books (St. Petersburg, FL)

Roundtable: Business Adaptations From 2020 and 2021 Worth Keeping

Roundtable: Business Adaptations From 2020 and 2021 Worth Keeping (March 10, 2022)
Content related to the education session Roundtable: Business Adaptations From 2020 and 2021 Worth Keeping, Snow Days 2022.
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Topic:
  • Operations
Tags:
  • Owners and Managers

While 2020 and 2021 were arguably the toughest years in recent memory for stores, 2022 continues to bring challenges. Upheavals in society produced a number of short-term temporary changes for businesses, as well as some lasting ones. What short-term changes have become permanent fixtures in your approach to your business and to bookselling? Come to this roundtable to share your experiences and hear from your colleagues.

Moderators: Luis Correa, Avid Bookshop (Athens, GA); , (, )

Roundtable: Conversation With Microstores

Roundtable: Conversation With Microstores (March 9, 2022)
Content related to the education session Roundtable: Conversation With Microstores, Snow Days 2022.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Owners and Managers

This roundtable is your opportunity to socialize, network, and learn from booksellers who run microstore operations. Whether you represent a microstore or are new to this model, this conversation will provide you with valuable insights and new connections.

Moderators: Jhoanna Belfer, Bel Canto Books (Long Beach, CA); Lea Bickerton, The Tiny Bookstore (Pittsburgh, PA)

Roundtable: Conversation With Nonprofits and Employee Owned Co-ops

Roundtable: Conversation With Nonprofits and Employee Owned Co-ops (March 8, 2022)
Content related to the education session Roundtable: Conversation With Nonprofits and Employee Owned Co-ops, Snow Days 2022.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Owners and Managers

This roundtable is your opportunity to socialize, network, and learn from booksellers who run nonprofits and employee owned co-ops. Whether you currently represent a nonprofit and employee owned co-op or are new to this model, this conversation will provide you with valuable insights and new connections.

Moderators: Jeff Martin, Magic City Books (Tulsa, OK); Libertie Valance, Firestorm Books & Coffee (Asheville, NC)

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