Education Resources

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Technology Meetup - Google Analytics 4 (part 1)

Technology Meetup - Google Analytics 4 (part 1) (September 15, 2022)
Content related to the education session Technology Meetup - Google Analytics 4 (part 1), ABA Technology Meetups.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Technology
In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
 
In part one of this two part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute  an overview of the changes you will need to understand when you start using GA4 is provided.
 
Session 1 – Introduction to Google Analytics 4
  • Universal vs. GA4: Why is Google making this change and an overview of what is changing
  • Set up tips: Confirming GA4 is working
  • Getting Started Checklist
  • Overview of changes to Conversion and E-commerce tracking
 
Technology Meetup - Google Analytics 4 (part 1) (September 15, 2022)
Content related to the education session Technology Meetup - Google Analytics 4 (part 1), ABA Technology Meetups.
Topic:
  • Operations
Tags:
  • Technology
In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
 
In part one of this two part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute  an overview of the changes you will need to understand when you start using GA4 is provided.
 
Session 1 – Introduction to Google Analytics 4
  • Universal vs. GA4: Why is Google making this change and an overview of what is changing
  • Set up tips: Confirming GA4 is working
  • Getting Started Checklist
  • Overview of changes to Conversion and E-commerce tracking
 

Marketing Meetup - Bonfire

Marketing Meetup - Bonfire (September 1, 2022)
Content related to the education session Marketing Meetup - Bonfire, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Bonfire (September 1, 2022)
Content related to the education session Marketing Meetup - Bonfire, ABA Marketing Meetups.
AttachmentSize
PDF icon Bonfire Presentation2.6 MB
Plain text icon Chat Copy1.74 KB
Plain text icon Transcript33.52 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

New Member Series: Store Ownership 101 - Q3

New Member Series: Store Ownership 101 - Q3 (August 9, 2022)
Content related to the education session New Member Series: Store Ownership 101 - Q3, New Member Series.
AttachmentSize
Plain text icon Chat Copy9.7 KB
Plain text icon Transcript67.35 KB
PDF icon Alcott's Attic Media Kit8.51 MB
Topic:
  • Bookselling Essentials
Tags:
  • 101
  • Owners and Managers

Our New Member Series:Store Ownership 101 provides new and prospective bookstore owners with an opportunity to ask questions of seasoned bookstore owners/staff. 

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording.

A full transcription is available for this session. Please note that it is machine-generated and not reviewed for accuracy.

New Member Series: Store Ownership 101 - Q3 (August 9, 2022)
Content related to the education session New Member Series: Store Ownership 101 - Q3, New Member Series.
Watch video from this event.
Topic:
  • Bookselling Essentials
Tags:
  • 101
  • Owners and Managers

Our New Member Series:Store Ownership 101 provides new and prospective bookstore owners with an opportunity to ask questions of seasoned bookstore owners/staff. 

The opinions expressed are those of the individual participants, not of the ABA. Information discussed is reflective of the time of the recording.

A full transcription is available for this session. Please note that it is machine-generated and not reviewed for accuracy.

ShopTalk - ABACUS Q&A

ShopTalk - ABACUS Q&A (August 8, 2022)
Content related to the education session ShopTalk - ABACUS Q&A, ShopTalk.
Watch video from this event.
Topic:
  • Bookselling Essentials
Tags:
  • ABACUS

It's not too late to participate in this year's free ABACUS financial survey and receive all the ABACUS reports and tools. If you are having trouble trying to figure out where to access information or finding the time to report, on Monday, August 8, at 3:30 p.m. (Eastern) you can join ABA CFO (and former bookseller) PK Sindwani for a special ABACUS webinar to help you jump start your submission by providing line-by-line instructions on filling out the ABACUS questionnaire and answer any questions that may be slowing you down so you can submit before the deadline on August 10.
Bring your final (year-end) P&L, Balance sheet or tax return along with your year-end z report to the session.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

ShopTalk - ABACUS Q&A (August 8, 2022)
Content related to the education session ShopTalk - ABACUS Q&A, ShopTalk.
AttachmentSize
Plain text icon Chat Copy2.32 KB
Plain text icon Transcript60.67 KB
Topic:
  • Bookselling Essentials
Tags:
  • ABACUS

It's not too late to participate in this year's free ABACUS financial survey and receive all the ABACUS reports and tools. If you are having trouble trying to figure out where to access information or finding the time to report, on Monday, August 8, at 3:30 p.m. (Eastern) you can join ABA CFO (and former bookseller) PK Sindwani for a special ABACUS webinar to help you jump start your submission by providing line-by-line instructions on filling out the ABACUS questionnaire and answer any questions that may be slowing you down so you can submit before the deadline on August 10.
Bring your final (year-end) P&L, Balance sheet or tax return along with your year-end z report to the session.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Holiday Marketing Open Conversation

Marketing Meetup - Holiday Marketing Open Conversation (August 4, 2022)
Content related to the education session Marketing Meetup - Holiday Marketing Open Conversation, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

Get a jump start on your holiday marketing plans by joining us for this open conversation on what's worked in the past, ideas you want to try this year, and how you'll be preparing.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Holiday Marketing Open Conversation (August 4, 2022)
Content related to the education session Marketing Meetup - Holiday Marketing Open Conversation, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy3.8 KB
Plain text icon Transcript53.39 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

Get a jump start on your holiday marketing plans by joining us for this open conversation on what's worked in the past, ideas you want to try this year, and how you'll be preparing.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

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