“Co-op” is a word booksellers often hear from publishers, but it can be quite confusing to try to decipher what it is. In this session, Jenny Cohen of Waucoma Bookstore in Hood River, OR provides an overview of cooperative advertising: what it is, where it comes from, and how a store can maximize their spending using accrued co-op dollars from publishers.
| Attachment | Size |
|---|---|
 Utilizing Coop Presentation (PDF) | 4.96 MB |
“Co-op” is a word booksellers often hear from publishers, but it can be quite confusing to try to decipher what it is. In this session, Jenny Cohen of Waucoma Bookstore in Hood River, OR provides an overview of cooperative advertising: what it is, where it comes from, and how a store can maximize their spending using accrued co-op dollars from publishers.
“Co-op” is a word booksellers often hear from publishers, but it can be quite confusing to try to decipher what it is. In this session, Jenny Cohen of Waucoma Bookstore in Hood River, OR provides an overview of cooperative advertising: what it is, where it comes from, and how a store can maximize their spending using accrued co-op dollars from publishers.
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
PRESS INQUIRIES: [email protected]
INDIECOMMERCE: [email protected]
ALL OTHER INQUIRIES: [email protected]
Copyright 2024 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement
