There’s nothing like walking into your favorite bookstore and being on a first-name basis with the staff. Why not say, “Thank you for being a friend,” and reward customers’ loyalty with a frequent buyer card, membership subscription, or other benefit program that will keep them coming back over and over again? A panel of booksellers with robust customer loyalty programs will share:
- Background on their store’s customer loyalty programs
- How to create a program that rewards the customer but also the store
- How to onboard customers
- How to market the program
- How to integrate a new program into your store’s culture
