Winter Institute

Booksellers at Winter Institute heard from bookseller and publisher panelists about how to use creative marketing, merchandising, events, and hand-selling to sell more books in specific genres.

Bookseller panelists at Winter Institute discussed how staff meetings can reinforce a bookstore’s mission and provide an opportunity to share updates and brainstorm solutions to problems.

Creating a diverse workforce often requires a new and different approach to hiring, including fostering relationships with customers and the community and looking outside the typical sources for candidates.

A panel of booksellers and publishers discussed best practices for developing successful relationships with romance readers in their communities, from inventory selection to event planning.

BookWeb’s Learning on Demand page now features a video of the Winter Institute education session “Hacking Your Bookseller Salary” with Jesse Mecham, author of You Need a Budget.

BookWeb’s Learning on Demand page now features a video of the Winter Institute education session “First Steps to Financial Peace in Business.”

BookWeb’s Learning on Demand page now features a video of the Winter Institute keynote delivered by bestselling author Dan Pink, who discussed the importance of timing when making decisions.

BookWeb’s Learning on Demand page now features a video of the Winter Institute education session “Take Your Social Media to the Next Level: Strategic Best Practices for Retail and E-commerce Businesses.”